LOOP first reared its gorgeous head in 1999, armed only with impeccable taste and a humble mission: to design products for real, live people—not focus groups. Creating functional, smart products with heart is what gets them up in the morning (although coffee helps, too). LOOP is inspired by the sights and sounds—maybe even some of the smells—of New York City, with its hodge-podge of cultures and its boundless enthusiasm, and aim to bring these influences into their distinctive, usable and fun lifestyle products. It's good design, for everyone!
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